TorinoFilmLab annually organizes audience design workshops & award projects supported by their distribution fund to build innovative audience engagement strategies at the moment of distribution in 3 territories.
The program aims at creating possible steps to build, reach and activate audiences during a film's development stage at the moment of its distribution. It goes beyond the traditional film marketing approach, using storytelling as a driving force and building communities around the film projects involved. The approach is therefore open and experimental and encourages participants to explore new ways of communicating creative content.
2015: Audience design participant
2016: Audience design consultant on Alain Gomis' Félicité
2017: Audience design trainer on 5 TFL feature lab projects
2018: Audience design trainer on 5 TFL feature lab projects